[마감] 데살로니키 국제미디어 아카데미
3,800,000원

일 시 : 2019년 7월 5일~ 15일:

장 소 : 그리스 데살로니키

모집 인원 : 15명

데살로니키 국제미디어아카데미

 프로그램 요약

데살로니키 국제미디어아카데미는 그리스의 아름다운 문화도시 데살로니키에 소재한 아리스토텔레스대학에서 국제 미디어의 동향과 주요 이슈에 관하여 집중적인 학습을 하는 프로그램입니다. 강사진은 전세계로부터 미디어를 가르치는 교수 혹은 미디어에 종사하는 전문가들로 구성되며 참가자들 또한 유럽과 아시아의 대학(원)생, 기자, 혹은 미디어 종사자들이 주를 이룹니다. 지식협동조합 좋은나라에서는 아리스토텔레스대학과 협력하여 한국의 참가자들에게 적합한 프로그램을 구성하였습니다. 첫 일주일 동안은 미디어 관련 강의와 토론이 집중적으로 이루어지며, 동시에 데살로니키 국제영화제 방문, 기관 방문, 시내 탐방 등이 포함됩니다. 마지막 3일 동안은 올림포스산 등반 및 그리스 유적지 답사 등 다양한 문화체험 프로그램이 이루어집니다. 최고 수준의 훌륭한 프로그램에 많은 분들의 성원과 참여를 기대합니다.


모집요강

교육기간
2019.7.5 ~ 15.
장 소
그리스 데살로니키
인 원
15명(수료 후 수료증 발급)
지원자격
대학생 이상 일반인(미디어 관련 학생 혹은 종사자 우대)
참가비
380만원 (교육비, 식비, 숙박비, 항공료 포함)
예금계좌
우리은행, 1005-302-398562
예금주 : 지식협동조합 좋은나라

★ 지원서 접수 및 문의: hello@good21.net  ☎ 010.6377.4950


★ 진행협력 :(주) 오디세우스


     

Thessaloniki International Media Summer Academy 2019

 

Organizer

School of Journalism and Mass Communications

Aristotle University of Thessaloniki


 

Major Topics of the Summer Academy

Media Systems and Comparison

Media, new business models and quality journalism

Ethical Journalism Standards and Combating “Hate Speech” in Europe

Ethical challenges in news reporting

Journalism Education: Needs and Perspectives

News, Photos, Videos and Social Media: Verification Practices and Tools Workshop

VisionBytes - Changing Visual Regimes in the Digital World

Brand Journalism tools in global corporate communication

New formats for storytelling


PROGRAM SCHEDULE


Thursday,

July 4

20.00

Arrival and Reception at Capsis Hotel

Friday,

July 5

10.00-10.10

Opening and Introduction to the Summer School

Dr. Nikos Panagiotou - Dr.Chr. Frangonikolopoulos Prof (AUTH), Prof. Dr. Chr. Schmidt (DW) Henri-Giscard Bohnet (Konrad-Adenauer-Stiftung) (Plenary session)

10.30-11.00

Ice Breaking and Team-Engagement Activities

11.00-12.30

Student Presentation[1] - Media Systems and Comparison
Moderation: Prof. Dr. Christoph Schmidt (Plenary session)

 

12.30-13.30

Lunch

13.30-15.00

Media, new business models and quality journalism

Renate Schroeder Director of the European Federation of Journalists

15.00-15.20

Coffee Break

15.30-16.30

European Integration journalism: Concept and Techniques Dr. Christos Frangonikolopoulos Professor School of Journalism and Mass Communications Aristotle University of Thessaloniki

17.00-19.00

 Walking tour: One city, many faces, countless stories

 

19.00

  Dinner

Saturday, July 6

10.00-11.45

“New formats for storytelling” Nikos Panagiotou Assistant Professor, Aristotle University of Thessaloniki Elsa Poimenidou Journalist, ERT3

11.50-12.00

Coffee Break

12.00-13.00

“Media the day after” Anna Kynthia Bousdoukou, Journalist, Managing Director of iMEdD, Advisor on Grants Related to Journalism of SNF

13.00-13.40

Lunch

13.45-15.30

 

Visual Narratives and Testimonies: How to” Anita Fábos Professor of International Development, Community and Environment, Clark University, Leora Khan Founder and executive director of Proof: Media for Social Justice

15.30-15.40

Coffee Break

15.40-16.40

“News, Photos, Videos and Social Media: Verification Practices and Tools” Workshop Andreas M. Panagopoulos Chief Editor CNN Greece

18.30

  Dinner

Sunday,

July 7

10.00-11.00

From online to mobile journalism The impact on content and working conditions” Yannis Kotsifos Director, Journalistic Union of Thessaloniki

11.00-11.10

Coffee Break

11.10-12.00

Verifying Content” Dr. Andreas Veglis, Professor School of Journalism and Mass Communications Aristotle University of Thessaloniki  

12.00-13.00

Lunch

13.00-15.00

“VisionBytes - Changing Visual Regimes in the Digital World” Professor Dr Holger Briel Monarch University / Jiaotong Liverpool University

15.00-15.15

Coffee Break

15.15-16.30

Media & Journalism in Times of digital Transformation

Paul Murschetz, Department of Media and Communication Studies, Alpen-Adria-Universität Klagenfurt (AAU)

Monday, July 8

10.00-11.00

Ethical challenges in news reporting ", Sherri Hope Culver, Associate Professor Temple University

11.00-11.15

Coffee Break

11.20-12.20

Ethical challenges in news reporting ", Sherri Hope Culver, Associate Professor Temple University

12.20-13.00

Greek cooking class with a Greek chef

13.00-14.00

 

Faking the news: from views to previews. What and why?”

Dr. George Pleios, Professor, Faculty of Communication and Media Studies National and Kapodistrian University of Athens

14.00-15.00

Brand Journalism tools in global corporate communication” 

Veronica Yarnykh, Associate Professor, Faculty of Journalism, Russian State University for Humanities (RSUH)

15.00-15.15

Coffee Break

15.15 -   16.30

Ethical Journalism Standards and Combating Hate Speech in Europe” Nadezda Azhgikhina, Ph.D, Moscow State University/European Federation of Journalists

Tuesday,

July 9

10.00-19.00

20.00

Excursion to the sea

Dinner by the sea

Wednesday, July 10

10.00-11.00

“TBA” Shin Dong Kim Professor of Communication, Hallym University, Korea


11.00-11.10

Coffee Break

11.15-12.15

 “Media development work” Ben Hicks The Guardian Foundation

12.15-13.15

Lunch

13.15-15.00

"Telling stories: narrative techniques in multimedia journalism" Ioannis Papadopoulos Investigative Journalist, Kathimerini newspaper

15.00-15.15

Coffee Break

15.15-16.30

Tips and tricks How to assess media and content performance in 2019: listening to data and selecting right KPI's” Franak Viačorka Vice President, Digital Communication Network

Thursday, July 11

10.00-11.15

News Literacy” Angie Pitt The Guardian Foundation


11.20-11.40

Coffee Break

11.50-13.00

 

Non-mainstream platforms for media and journalists: TikTok, Telegram, Insta Stories, and Tinder” Franak Viačorka
Vice President, Digital Communication Network

13.00-14.00

Lunch

14.00-15.30

Challenges ahead” Jens Siegert Team leader of the EU project “Public Diplomacy. EU and Russia”


15.30-15.40

Coffee Break

15.40-16.30

Out of the box lecture "Digging for Truth" Bill Murad


19.00

Dinner

Friday, July 12

10.00-11.00

“From Grexit (!) to Brexit (?): Journalistic practice and challenges in a changing Europe” Apostolos Staikos, Journalist Euro news

11.00-11.15

Coffee Break

11.20-12.20

European Institutions and how they tackle disinformation"

Head of Press, Athens European Commission Representation

12.30-13.30

Lunch

13.30-14.30

“Fake news: The Serbian perspective” Dr. Dejan Pralica, Associate Professor at the Department of Media Studies, Faculty of Philosophy, University of Novi Sad

14.30-14.40

Coffee Break

14.40-15.30

“Challenges and Media complexities: New Trends in Media and Journalism” Alexis Papahelas Director, Kathimerini newspaper

15.30-18.00

End of course workshop: Core Takeaways

Prof Dr. Christos Frangonikolopoulos, Prof. Dr. Schmidt, Ass.Prof. Dr. Nikos Panagiotou, Shin Dong Kim Professor of Communication, Hallym University, Korea

 Prof. Dr. Sherri Hope Culver, (Plenary session)

18.30-19.00

Award of Diplomas 

19.00-21.00

Farewell Party


Extra Excursion Schedule for the Korean Group

Saturday,

July 13

10.00-20.00

Excursion to the Olympus Mountain

Sunday, July 14

10.00-20.00

Excursion to Meteora

Monday,

July 15

10.00-20.00

Departure


Confirmed Lectures

Media Systems and Comparison 

Prof. Dr. Christoph Schmidt / Deutsche Welle Academy

The students will gain an overview of the diversity of media systems in the world. Media Freedom will be compared on a basis of selected countries. In this context the students will be discussing different aspects of limitations on media freedom including ownership concentration, censorship/self-censorship, political pressure, media legislations, violence against journalists. Comparative media systems will be analysed - involving the approach of Hallin/Mancini.


Media, new business models and quality journalism 

Renate Schroeder / Director of the European Federation of Journalists

The media environment is becoming increasingly digital and mobile and more people consume news directly on social media. In times of immense power of the Internet platforms and missing new business models of traditional media, click bait and "fake news" are disrupting the news eco-system. Which innovative funding models will make quality journalism sustainable in the future and how can we preserve a lively news environment that informs citizens and scrutinizes societal power hubs? Renate Schroeder will outline a number of new business models in Europe and show ways to a new more fragmented and still fragile landscape of micro publishers; start-ups and so-called "entrepreneurial" journalists. What are the challenges; what are the opportunities for today's and tomorrow's journalists?


From online to mobile journalism: The impact on content and working conditions 

Yannis Kotsifos / Director, Journalistic Union of Thessaloniki

The shift to mobile journalism not only has changed the reporting narrative but also the perception of the whole working routine of journalists. The possible impact of these changes on quality news production is to be debated with attendants.


Ethical Journalism Standards and Combating “Hate Speech” in Europe 

Nadezda Azhgikhina / Ph.D, Moscow State University/European Federation of Journalists

The lecture is focused on the issues of professional ethical standards and its implementation in contemporary European media, as well as on new challenges for quality and responsible journalism. Lecture will present also new approaches and recent initiatives to support ethical and professional standards in everyday practice, elaborated under umbrella of UNESCO, OSCE, Ethical Journalism Network and European Federation of Journalists. EFJ and EJN together prepared practical recommendations for journalists covering hot issues: conflicts, social protests, migration, gender, diversities. Ethics and professional responsibility are the best tools to overcome stereotypes, fake news, propaganda and “hate speech”. Professional solidarity plays also important role in promotion of journalism as public good. Best practices of solidarity and cooperation between journalists, academics and civil organizations in promotion of ethical standards and overcoming “hate speech” also would be included into lecture materials.


Ethical challenges in news reporting 

Sherri Culver / Associate Professor Temple University

In this presentation we will explore the ethical issues that challenge journalists every day. Ethical issues are not faced by journalists on rare occasions, they are daily situations and choices that require careful preplanning while acknowledging the conflicting needs of audiences and media corporations. Ethical challenges faced by journalists include dealing with advertiser pressure; deciding when it is appropriate to keep a source anonymous; selecting content that will build an audience even when it may be harmful to children; determining when impartial reporting is needed and when a transparent subjective view is preferred; and many other situations. Ethics is concerned with basic questions of what is morally right and wrong in society based on its “norms”, but those “norms” are impacted by a person’s culture, the corporate ownership of the news outlet, and even a person’s past experiences. Using real life scenarios, we will explore specific situations and the decision-making skills needed to make journalistic ethical decisions effectively.


Journalism Education: Needs and Perspectives 

Prof. Dr. Christoph Schmidt / Deutsche Welle Academy

In this seminar the concept of journalism education will be described. The definition and meaning will be clarified and the general principles will be outlined and embedded in a global context while describing and discussing five distinct types of journalism education as well as the international standards. Furthermore, challenges and needs in journalism education will be discussed with the main focus on content and verification as well as technology and innovation. Finally, future perspectives considering automated journalism, artificial intelligence and drone journalism will be outlined.


News, Photos, Videos and Social Media: Verification Practices and Tools Workshop 

Andreas M. Panagopoulos / Chief Editor CNN Greece

In the times of disinformation and distrust of the media one of the main challenges for journalists is to search, find and publish accurate and unbiased content. This challenge becomes harder during Breaking news or high public interest events (e.g. elections) and thousands of posts with UGC content, false information and sometimes propaganda or manipulated information and content in all formats (text, photo, video, sound). During this interactive Workshop we will discuss: · The verification processes of a source in everyday reporting and during Breaking news. · How a journalist can find and verify UGC content and ways of exploiting this kind of content. · What digital tools can a journalist use to spot UGC in specific part of the world. · What digital tools can a journalist use to verify twitter and Instagram posts, to check facebook communities, etc. · Tools to check authenticity of photos (if there was photoshop), the time and the place the photo was shooted, etc · Tools to verify video published on Youtube and other social media. · Ways to check human sources.


VisionBytes - Changing Visual Regimes in the Digital World 

Professor Dr Holger Briel / Monarch University / Jiaotong Liverpool University

At some point during the middle of the 20th century, the image had begun its assault on the preponderance of the written. For better or for worse, writing had thus only held sway for about 5,000 years. As is widely believed, we have now performed the visual turn (Mitchell) and entered the age of the VisionBytes (Briel 2018). In this workshop, we will look at recent theoretical texts on image creation, dissemination and consumption and try to come to terms with these new imagination processes. From Emojis to Manga, from Western adverts to & brand consciousness, visual products are continuing their near instantaneous circulation around the globe. Especially their apparent naturalness and freedom from translation is appealing. But here also lies the problem: these materials have been constructed by social actors with specific agendas in mind; and especially their foreign receptions create challenges, including ethical ones. In order to properly study these fairly new phenomena, a different kind of terminology is needed, not one that relies on older media concepts, but one that does them justice in terms of their contextual and technological complexity, multivalence and mobility. In my research presentation, I will propose to introduce the term VisionBytes for these phenomena. These are complex visual arrays, oftentimes of foreign cultural origin and consist of still or moving images. They circulate within a system of non- photography as sketched by François Laruelle (2013) and are akin to the objects described in Quentin Meillassoux Beyond Finitude (2008). Invariably, they touch on issues of belonging, identity, exclusion, human rights and globalisation. Even more recently, they have also begun participating in the preparations for the imminent gaze of the (technological). Other, of a possible singularity which for the first time will allow/threaten humans to re-view themselves and thus be judged by alien means.


Brand Journalism tools in global corporate communication 

Veronica Yarnykh / Associate Professor, Russian State University for Humanities (RSUH)

Media processes significantly expand the boundaries of the organization on the one hand, but on the other hand make these boundaries transparent. The development of modern media technologies significantly expanded the concept of corporate communications of public organization. Paul Argenti (2016) understands corporate communications as a system for managing internal and external information flows on the part of the organization, aimed at creating a positive image and favorable opinion of themselves among all stakeholders (including key partners, competitors, employees and etc.) Corporate communications of the organization today are aimed on the formation of a common image of the organization in the eyes of stakeholders. Today, the value of stakeholders is difficult to overestimate. An approach is needed that will be able to combine the interests of different groups of stakeholders, and will provide a single message for understanding the organization's policy, the formation of the organization's brand, including the media image. Under these conditions, brand journalism becomes a good approach to solving this problem. This approach allows for corporate communications using tools of PR, marketing, communication, journalism to create the one media image of organization as Larry Light mentioned (2014). The task of the brand journalist within corporate communications is to build a single message for perception for all target audiences / stakeholders. The main principle is that organization use many channels for translating the one brand message to many key audience. This multiplatform and multichannel approach use CGTN (China) for creating media image of China in global media space. In modern media conditions, when there is a struggle for the attention of the reader / user, such an integrated approach to corporate communications becomes effective. Especially great is the role of stakeholders for social organizations (schools, universities, church organizations). Here the media image of the organization directly depends on the interests of the stakeholders as M. Matuleviciene & J. Stravinskiene wrote (2015). In general, it should be noted that the rapid change in media technologies and the media space itself makes it necessary to look for new tools and use integrated approaches to work with the organization’s stakeholders and target audience.


New formats for storytelling 

Nikos Panagiotou / Assistant Professor, Aristotle University of Thessaloniki

Elsa Poimenidou / Journalist, ERT3

This session is about to help journalists to learn how to use new formats, a variety of tools, including their mobile phone, computer, online tools, MoJos videos (Mobile Journalism Videos) and much more. We will produce a variety of items on and around the same story such as go live on your own: facebook, instagram, youtube lives, shoot good video on a mobile device and send back to the newsroom etc. It is training to find out new way of thinking about coverage of the news and get out of TV news production habits with storytelling techniques in new formats.



List of Speakers

Alexis Papahelas Director, Kathimerini newspaper

Andreas Veglis Professor of media technology, Head of the Media Informatics Lab at the School of Journalism and Mass Communication, Aristotle University of Thessaloniki

Angie Pitt The Guardian Foundation News Literacy

Anna Kynthia Bousdoukou, Journalist, Managing Director of iMEdD, Advisor on Grants Related to Jour_nalism of SNF

Apostolos Staikos Journalist, Euronews

Ben Hicks The Guardian Foundation Media development work

Bill Murad Diplomat

Christos Fragkonikolopoulos Professor, School of Journalism and Mass Communications, Aristotle University of Thessaloniki

Dejan Pralica Associate Professor at the Department of Media Studies, Faculty of Philosophy, University of Novi Sad

Franak Viačorka Vice President, Digital Communication Network

Ioannis Papadopoulos Investigative Journalist, Kathimerini newspaper

Leora Khan Founder and executive director of PROOF

Nikos Panagiotou Assistant Professor, School of Journalism and Mass Communications, Aristotle University of Thessaloniki

Shin Dong Kim Professor of Communication, The Media School, Hallym University, Korea

Veronica Yarnykh Associate professor of Journalism, Russian State University for Humanities (RSUH)




 

[1] Prior to the school, participating groups will prepare presentations on their national media systems.

 


 
  
Q&A